Marketing Interaction & Technology takes an interactionist perspective to study the relationship between marketing, interaction and technology. Current thought and research in marketing and associated fields like consumer research are still pervaded by behaviorist concepts that simplify the relationship between human action and the environment. By analysing clear illustrative cases Marketing Interaction & Technology will explicate the complexity and contingency of social relationships. The cases in this volume examine discussions of technology used to facilitate and support marketing activities in networks, for the building of reputation, for the promotion of products and service and the engagement with consumers, the involvement of consumers in innovation and production as well as new developments in consumer research and their ethical implications and the opportunities offered by technology to conduct social marketing campaigns. Marketing Interaction & Technology then ends with a re-evaluation of the relationship between marketing and technology and how it can be reshaped in line with contemporary debates in other areas of the social sciences. Aimed at academics, researchers and policy makers in the fields of marketing, consumer behavior and psychology, the observations from the analysis will inform the development of new concepts of technology in marketing and consumer research and reinvigorate debate between sociology and marketing scholars.

This insightful and accessible book is a response to the increasing important role that technology plays in everyday life, and the urgent need for empirical studies that analyse the impact of technology on social practices. The chapters in this co-edited collection reveal how technology is oriented to and embedded within the social organization of action in a wide range of settings and institutions, including education, markets, arts and culture, health and social care, media, politics, and science. In their analyses, the contributing authors adopt interactionist perspectives to explore how the meanings of technology emerge and are negotiated within and through action and interaction. The volume comprises 14 empirical chapters from authors working in fields such as symbolic interactionism, ethnomethodology, conversation analysis, discourse methods, ethnographic enquiry, video-based methods, and others. The chapters are framed by an introduction and a concluding discussion by the co-editors which draws out the key themes and issues that the individual chapters speak to, and show the importance of these themes for the social sciences and for society. The book is primarily aimed at researchers in the social sciences, including sociology, social psychology, organization studies, and beyond whose work is concerned with the interplay between social interaction, technology, and institutions.

The Routledge International Handbook of Interactionism demonstrates the promise and diversity of the interactionist perspective in social science today, providing students and practitioners with an overview of the impressive developments in interactionist theory, methods and research. Thematically organized, it explores the history of interactionism and the contemporary state of the field, considering the ways in which scholars approach topics that are central to interactionism. As such, it presents discussions of self, identity, gender and sexuality, race, emotions, social organization, media and the internet, and social problems. With attention to new developments in methods and methodologies, including digital ethnography, visual methods and research ethics, the authors also engage with new areas of investigation that have emerged in light of current societal developments, such as policing and police violence, interactionism beyond binaries and social media. Providing a comprehensive overview of the current state and possible future of interactionist research, it will appeal to interactionist scholars, as well as to established sociologists and students of sociology who have an interest in latest developments in interactionism.

The Routledge International Handbook of Interactionism demonstrates the promise and diversity of the interactionist perspective in social science today, providing students and practitioners with an overview of the impressive developments in interactionist theory, methods and research. Thematically organized, it explores the history of interactionism and the contemporary state of the field, considering the ways in which scholars approach topics that are central to interactionism. As such, it presents discussions of self, identity, gender and sexuality, race, emotions, social organization, media and the internet, and social problems. With attention to new developments in methods and methodologies, including digital ethnography, visual methods and research ethics, the authors also engage with new areas of investigation that have emerged in light of current societal developments, such as policing and police violence, interactionism beyond binaries and social media. Providing a comprehensive overview of the current state and possible future of interactionist research, it will appeal to interactionist scholars, as well as to established sociologists and students of sociology who have an interest in latest developments in interactionism.

This book is a concise intellectual biography of Harold Garfinkel, a key figure in 20th-century social science. Garfinkel is practically synonymous with ethnomethodology, an approach that since the 1960s has led to major analytic and methodological developments in sociology and other disciplines. This introduction to Garfinkel explores how he developed ethnomethodology under the influence of Talcott Parsons and Alfred Schutz, situates it within sociology generally, and demonstrates its important influence on recent developments in the discipline, particularly the sociology of science and technology, gender studies, organization studies, and the computer sciences. The book will be of wide interest in the social sciences and a useful supplement to courses on intellectual history and methodology.

This book is a concise intellectual biography of Harold Garfinkel, a key figure in 20th-century social science. Garfinkel is practically synonymous with ethnomethodology, an approach that since the 1960s has led to major analytic and methodological developments in sociology and other disciplines. This introduction to Garfinkel explores how he developed ethnomethodology under the influence of Talcott Parsons and Alfred Schutz, situates it within sociology generally, and demonstrates its important influence on recent developments in the discipline, particularly the sociology of science and technology, gender studies, organization studies, and the computer sciences. The book will be of wide interest in the social sciences and a useful supplement to courses on intellectual history and methodology.

The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites presents a fascinating picture of the ways in which today's cultural institutions are undergoing a transformation through innovative applications of digital technology. With a strong focus on digital design practice, the volume captures the vital discourse between curators, exhibition designers, historians, heritage practitioners, technologists and interaction designers from around the world. Contributors interrogate how their projects are extending the traditional reach and engagement of institutions through digital designs that reconfigure the interplay between collections, public knowledge and civic society. Bringing together the experiences of some of today's most innovative cultural institutions and thinkers, the Handbook provides refreshingly new ideas and directions for the exciting digital challenges and opportunities that lie ahead. As such, it should be essential reading for academics, students, designers and professionals interested in the production of culture in the post-digital age.